Acquired needs theory

Acquired Needs Theory identifies three types of motivational needs: Achievement, authority and belonging.
These first recognized and described by David McClelland in The achievement of society "[1961]. David McClelland was a pioneer in corporate motivational thinking, and was an advocate for skills-based assessment of IQ tests and personality.

In conclusion, if there is a need in the meantime, was formulated by our experiences. We tend to see one of these needs that we are affected more than others and therefore have an impact on our behavior, and they fall into three categories of needs:

(1) Achievement

Try reading skills to know Excel and are often praised for how well they appreciate it. You will avoid low-risk activities that have no chance of winning. They are also great risks in order to, when there is a significant risk of failure.

(2) Membership

Affiliation Applicants seeking harmonious relations with other people. They are therefore more inclined to follow and pull to stand. The consent to search, rather than recognition.

(3) Power

Power seeking to control the power either to other people (for their own goals) or achieve higher goals () for the privilege. They seek neither recognition or support from other single agreement and compliance.

Acquired needs theory focuses on those with motivation to perform, and David McLelland explained as the result of his experiments and research:

(1) Most people do not have a strong performance-based incentive

(2) Those who do not share a unified sense of display, some goals.

Acquired needs theory shows the following characteristics and attitudes, achievement motivated people:
- Achievement of objectives is more important than material or financial reward
- Increased personal satisfaction by achieving the objective than to get praise and recognition was
- The money is seen as a yardstick for success, but not an end in itself
- Neither the state or the security is good reason
- Accurate quantitative feedback is important because it makes it possible to measure success
- Achievement motivated people constantly looking for ways to improve the situation
- Achievement motivated people to jobs and responsibilities placed on the challenge and their needs - for example, to meet sales and business development leadership and management
- Achievement motivated people have the ability to set high personal målSom they considerAlways available

Apply acquired Needs Theory Change Management

Acquired theory must point out that people with a strong need for achievement, the best leader - provided that they get people to develop skills that you have the best performance from their people.

To find the people who are achievement-oriented and the necessary social skills - they are not always able to strike the hand rolls - and help them in a small group to lead and manage change in your initiative.